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Assessing Change in English Second Language Writing Performance
This book introduces a new framework for analyzing second language (L2) learners’written texts. The authors conducted a major study on changes and differences in English L2 learners’writing performance to advance understanding of the nature of L2 writing development over time. |
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Event Studies: Theory and Management for Planned Events
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. |
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Otaku and the Struggle for Imagination in Japan
From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. |
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English Pronunciation Instruction: Research-based insights
English Pronunciation Instruction: Research-based insights presents recent research on L2 English pronunciation including pedagogical implications and applications, and seeks to bridge the gulf between pronunciation research and teaching practice. |
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Marketing 6. 0: The Future Is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’needs and make a difference in the world. |
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